November 13, 2008

BEFORE PARIS BOAT SHOW LUXURY CATAMARAN UPDATE

I wanted to take some time a few weeks before the Paris Boat Show to write this post about my clients, partners and friends of the blog.

I am currently working with and for Gregor Tarjan on two major luxury catamaran projects. Both will be tremendous breakthroughs in this small market niche. Gregor is a very well know Multihull specialist in the US and has published the successful catamaran bible “CATAMARANS Every Sailor's Guide". He has a lot of energy and just like me really is a catamaran fan.



ALCYON YACHT
Paul Renaud has lately designed a 125 footer and a 164 footer for a Swiss client that will soon be introduced in his new website. I like Paul designs because he is just filling a missing niche: Designing very large catamarans inspired by motor yacht comfort but with catamaran advantages. I am working on his new website structure and content. I will keep you informed when it is launched.

FRANCK DARNET DESIGN



I trained Franck Darnet’s team to efficiently handle PR. They have been very successful with it and have got national coverage in the French Press in famous financial newspaper “Les Echos”, weekly best selling magazine “ Le Figaro Magazine”, and yachting magazines such as “voiles et voiliers”, “voile magazine”. They also have achieved international coverage in Yachting magazines including a five page article in “YACHT DESIGN”. Franck Darnet has designed the NAHEMA 120 and 150 and recent yachts such has the SUNRISE 45. He is involved with his Miami based partner Karine Rousseau in many other projects such as an eco-friendly hotel, submarine houses, luxury motor homes...



Olivier’s Racoupeau design office is really busy as usual working for Beneteau, Fountaine Pajot and on one off projects such as the Z 90 a very innovative catamaran to be launched next year. I wrote the design office last two newsletter as well as part of the website.

EXCLUSIVE

I am very happy to have been contacted by ExclusivE founder: Georges Benarroch. He is an amazing personage (as we say in French). Georges has chartered many cats, and has worked very hard to put together the ExclusivE 76 concept with the goal of building the best catamaran in this range. We are almost there, the first unit should be launched first semester next year. I am actually working on his new website and have put together a complete PR plan for him for next year. So look out you will be soon hearing a lot about the ExclusivE 76.


JFA


JFA is building the VPLP 110 to be launched in 2010. Their reputation of a very serious and quality orientated shipyard, with a small structure close to the client is growing in the industry. I have written for them their latest news letter. I hope we will get a chance to work together again in a next future.

MULTIHULLS WORLD

Jean Christophe Guillaumin, the editor of Multihull world, called me sometime ago and asked me if I would be interested in writing articles about luxury cat in his magazine. Guess what my answer was ? So check the next issue for the Paris Boat Show and you will discover a complete section on yacht catamarans, as well as a complete survey of most of the recent all sized catamarans afloat as well as future projects. If you can not find the magazine in a library close to you, you can download it on the website.



NAHEMA


The NAHEMA 120 is being built in la ciotat (France). I was missioned by NAHEMA for a year to make the brand know on an international level. With more than 20 articles in the international yachting press and a very large coverage on the web I think it really is a success. They are now on their own and I hope I will get a chance to work on other projects again in the coming future.


WILLMAR


Philippe Guillemin established Willmar a few years ago in Florida. He is the main importer of Fountaine Pajot catamaran and distributes the ExclusivE 76 and other Gilles Ollier designs. He really has a great expertise in catamarans for having built and sail many of them and worked on yachts building projects all around the world. Willmar had some trouble with being found on the web and wanted French speaking people looking for a good value cat in the US and Caribbean to be able to find them. I have launched for him a blog in French working on the necessary most efficient tag words to be found on the web.



SPECIAL THANKS TO :


Ewa Starchuska, the experienced SUNREEF PR, for sending me regular information to publish on the blog and sharing some ideas about our jobs. I think we work quite the same way.


Chandler Collins, GUNBOAT marketing and pr for keeping me updated on the GUNBOAT catamarans.

Hugo le Breton, Le Breton Yachts, for keeping me updated on the SIG 45 a real breakthrough in catamaran design, a great project.


Tom Ashwell, from Synergy Yachting Partner, for launching with me the www.catamaranpro.com forum which is not really famous yet but we hope will have more success with all the future launches of luxury catamarans.

Greg Young, the talented designer of the Young 80 for sending me news about his designs.

Gayle, from Seaspray Magazine, for cheering me up and being a real catamaran fan.

All the suscribers to the RSS feed and regular readers who didn't suscribe yet.


All of you who have sent me emails and with whom I am keeping in touch even outside the blog.



FUTURE DEVELOPMENT


I am actually trying to find a computer partner in the Rennes area ( France) to help me developing a nicer format to the blog with added interactive features. So Stay Tuned...

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