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| Sunreef China, Marketing and Sales Manager, Ewa Stachurska |
Why did Sunreef open a branch in China
?
After a decade of a successful
development in the world, especially in Europe and the Americas, and
the opening of the US office in Ft.Lauderdale in 2009, the company
judged necessary further expansion and this time towards Asia with a
special stress on China and its immense potential. Certainly, this
market is still immature and yachting is perceived more as a
business-related activity helping to maintain professional
relationships than pure pleasure or a hobby but it will pick up one
day, and on that day Sunreef Yachts wants to make sure that all
interested newly emerged enthusiasts will know what fantastic yachts
the company has to offer. I can already observe an increasing
interest in catamarans, and a curiosity towards a catamaran-yacht.
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| Plaza 66 Shanghai, Sunreef China Headquarters Office in Tower 2 |
Why did you choose Shangai ?
Shanghai is a visit card of the modern
and international China, a China interested in novelties, progress,
luxury and lifestyle. It is a base for most of medias and prestigious
events. The city is an ever buzzing mixture of cultures, expectations
and businesses and it is good to start here. We have established the
office in Puxi in the upscale Jing'an district, the western part of
the city where all major luxury brands are located. Since the opening
of the office, we have been receiving many inquiries about our yachts
from potential clients, media, brokers. The actual presence in China
brings an immediate increase of interest.
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| Sunreef 70, Sunreef's yacht displayed for the Asian Market |
Will you have a boat for display and
where will it be docked ?
This year in a month's time we will
have a new Sunreef 70 Sailing arriving to Hong Kong and then leaving
directly for Sanya to take part in the prestigious Hainan Rendezvous
held in the city resort, Sanya, on the Hainan Island, south of Kong
Kong. Her permanent base will be a stunning Serenity Marina in Sanya.
With this superbly finished yacht in oriental, modern design with
red-blooded hulls, we will definitely gain a lot of attention at the
show. She will be available for sea trials and a series of private
cocktail receptions for VIPs has already been scheduled. This will
also be the largest catamaran in China, but I hope that not for long,
and we will be able to bring even bigger units within the next few
years. I'm absolutely positive that large-sized catamaran-yachts with
custom finish will have a bright future in China. The Sunreef 70 will
certainly set a new turning point in the perception of a yacht among
the Chinese Clients.
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| Hainan Rendez Vous |
Which boat shows will you take part to
in the coming year ?
Sunreef Yachts China will exhibit at
the Hainan Rendezvous (30 March -2 April), Shanghai International
Boat Show (11-14 April), Hong Kong Gold Coast boat show (10-12 May),
Shenzhen International Boat Show in October, Xiamen International
Boat Show in November and Sanya International Boat Show in December.
Apart of the Shanghai boat show, held in land, we will exhibit the
Sunreef 70 Sailing at all the shows.
You have been with Sunreef for 6 years
as their PR manager, why heading the Asia office is a new challenge
for you ?
It definitely is. It requires a lot of
energy and work as the business environment is different than in
Europe; there is a lot to learn about the beliefs, needs, priorities
of the local Clientele but I have a big passion for this country and
a very positive approach. I work with the Chinese team and it makes
things much easier. Also, most of the people I meet, including our
Chinese owners and Clients are very helpful and give most precious
advices. Finally, Polish diplomacy with the Ambassador in Beijing and
the Consul General in Shanghai lend us a lot of support and follow
our activity with much interest. The presence of Sunreef Yachts in
China is highly gratifying for the image of Poland abroad, not
necessarily associated with the luxury and nevertheless being a
leader in luxury catamarans custom made.
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